College student Anggi Novianty, 19, said the main reason she first visited the Kehidupan Tidak Pernah Berakhir a while ago was because she and her friends were curious about the unusually long name, which literally means "life never ends".
"We were surprised to find a vegan restaurant and were astounded by its good food and great prices. What's more, the place is just so nice and clean,” she said after finishing her meal, a portion of rice with crispy mushroom and stir-fried vegetables.
Nowadays, Anggi is a regular customer of the restaurant, which is located on on Jl. Pajajaran No 63, not far from the Husein Sastranegara Airport in the West Java capital.
The place's unusual atmosphere, with its bright white lights, instantly brings out the curiosity and wonderment of first-time visitors.
The restaurant's operation manager Yovi Gunawan said that public response has been overwhelmingly positive since the place opened in May 2012.
Praise has been pouring in not only from true vegans but also from non-vegans like Anggi who come to the restaurant simply because they enjoy the food and the ambience.
"We wanted to promote a healthier lifestyle and awareness about health and preserving the environment," said Yovi, who adopted a vegan lifestyle two years ago.
He passionately explained that meat consumption is speeding up climate change, due to the need to for cold storage to keep everything fresh, which results in much carbon waste.
Yovi also shared his concern for how hard it is to get truly healthy food nowadays, as almost everything from factories, and even farms, is likely to have been affected by chemicals such as growth hormones.
"In the long run, this affects our lives. Most diseases come from what we consume. Nowadays, we see children grow so fast physically but with a stunted emotional growth, causing imbalance in many aspects of life," he said.
Kehidupan Tidak Pernah Berakhir features a cafetaria-style dining area, a souvenir section that sells seaweed crackers and even a digital exhibition informing visitors about the many aspects of vegan lifestyle and its effects on the environment.
Visitors can opt for free unlimited drinking water over other beverage menus.
One of their signature dishes is the crispy mushroom rice, which is called Pencerahan Solusi Dunia (the enlightened solution for the world). The meal, which is sold at Rp 15,000 (US$1.54) per portion, will easily please children.
Their spaghetti dish Cinta Tidak Menguasai (love doesn't hold you back), also Rp 15,000, with a hint of soya-based mince meat tastes equally good.
Their satay dish, made from mushroom, tastes sensational.
Kehidupan Tidak Pernah Berakhir is thriving and often packed for dinner from as early as 6 p.m. every evening with guests varying from groups of teenagers to families with young children and the elderly.
The restaurant opens daily from 10 a.m till 10 p.m. It is closed on public holidays.