Garuda Indonesia placed an embargo on the shipment of shark fins and other shark related products starting from Oct. 8.
"This new policy is in accordance with our commitment to support #SOSharks campaign initiated by World Wide Fund (WWF) Indonesia and contributes to lessen the trading of shark fins in global market," said Garuda Indonesia president director Emirsyah Satar in a press release on Nov. 20.
Emirsyah has also been selected as one of #SOSharks' ambassadors, joining other public figures such as Jakarta Deputy Governor Basuki Tjahja Purnama.
More than 1.1 million tons of shark related products are being traded in the world every year although the species is endangered.
According to a press release from WWF-Indonesia, Indonesia is one of the top twenty biggest shark catchers in the world and Garuda Indonesia had facilitated shipments of up to 36 tons of shark fins every year.
Other carriers such as Air New Zealand, Cathay Pacific, Emirates Airlines, Fiji Airways and Korean Air have already banned all shipments of shark related products using their cargo services.
Garuda Indonesia has also practised embargoes on live mammals and domestic pets such as dolphins, tigers, dogs and cats as checked baggage, except for service animals, since 2012.